The more cynical thought it was a ploy to help repair his battered image.
But perhaps Justin Bieber revealed the true reason he handed out gifts to fans after he posted a picture of himself as Santa on the internet.
The jolly Canadian looks full of festive cheer in the image, in which he stands with his hands in a prayer position.
And while the 19-year-old's costume is traditional, he added a bit of Bieber magic to the ensemble by donning a pair of oversized sunglasses.
A jolly elf also sits upon his left shoulder, and the image will surely raise questions on whether Justin really is from Canada, or if he has a home further afield at the North Pole
It comes after he surprised 150 Boys And Girls Club kids who were attending a special screening his movie Believe in Los Angeles on Monday.
Some cynics claimed it may have been a stunt dreamed up by his managers after his image took something of a battering following his bad boy antics in
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